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by A.V. Senthil Kumar : Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services (Premier Reference Source)

ISBN : #1466600802 | Date : 2012-01-31

Description :

PDF-3890f | Mobile computing facilitates data transmission without needing to be connected to a fixed physical link. Mobile voice communication is widely established throughout the world and the number of subscribers to various cellular networks has increased considerably over the last few years. An extension of this technology is the ability to send and receive data across these cellular networks. Mobile dat… Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services (Premier Reference Source)


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[Pub.61LvZ] Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services (Premier Reference Source) PDF | by A.V. Senthil Kumar


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by W. S. Whyte : Enabling eBusiness – Integrating Technologies Architectures & Applications

ISBN : #0471899410 | Date : 2001-07-13

Description :

PDF-ec627 | This book describes the technical architecture and components that can be integrated in order to provide a comprehensive and robust infrastructure on which to build successful e-Business. It is essential reading for technical and functional team leaders and strategists, who analyse the options, limitations and possibilities for new technology and place them alongside the business requirements. Why… Enabling eBusiness – Integrating Technologies Architectures & Applications


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[Pub.92mAj] Enabling eBusiness – Integrating Technologies Architectures & Applications PDF | by W. S. Whyte


Enabling eBusiness – Integrating Technologies Architectures & Applications by by W. S. Whyte

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by Businessnews Publishing : Summary: How to Make a Fortune on the Information Superhighway: Review and Analysis of Canter and Siegel’s Book

ISBN : #2512003701 | Date : 2016-09-14

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Summary: The Internet Publicity Guide: Review and Analysis of Shiva’s Book PDF




by Businessnews Publishing : Summary: The Internet Publicity Guide: Review and Analysis of Shiva’s Book

ISBN : #2511041537 | Date : 2016-09-14

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Building Brands Believers Consumers Archetypes PDF 50a3eee4c

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by Kent Wertime : Building Brands & Believers: How to Connect with Consumers Using Archetypes

ISBN : #0470820675 | Date : 2003-01-14

Description :

PDF-75e24 | “Kent Wertime successfully argues that while products are becoming more alike, brands can avoid ‘commoditization’ by drawing on the rich language of archetypes to tap into more unconscious and emotional levels that influence consumer perception and preference. His book provides a highly suggestive framework for bringing any brand to life.” – Philip Kotler, S.C. Johnson Distinguished Professor of i… Building Brands & Believers: How to Connect with Consumers Using Archetypes


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[Pub.27VdU] Building Brands & Believers: How to Connect with Consumers Using Archetypes PDF | by Kent Wertime


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The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level PDF




by Colin Shaw : The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level

ISBN : #1137534281 | Date : 2016-10-01

Description :

PDF-2f58d | Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences…. The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level


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EU Regulation of E-Commerce: A Commentary (Elgar Commentaries SERIES) PDF




by Arno R. Lodder : EU Regulation of E-Commerce: A Commentary (Elgar Commentaries SERIES)

ISBN : #1785369334 | Date : 2017-04-28

Description :

PDF-ae64d | For the last twenty years the European Union has been extremely active in the field of e-commerce. This important new book addresses the key pieces of EU legislation in the field of e-commerce, including the E-commerce Directive, the Services Directive, the Consumer Directive, the General Data Protection Regulation, and the eID Regulation. The latest in the Elgar Commentaries series, EU Regulation… EU Regulation of E-Commerce: A Commentary (Elgar Commentaries SERIES)


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[Pub.61Kku] EU Regulation of E-Commerce: A Commentary (Elgar Commentaries SERIES) PDF | by Arno R. Lodder


EU Regulation of E-Commerce: A Commentary (Elgar Commentaries SERIES) by by Arno R. Lodder

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Vertrieb SystemgBCtergeschA4ft Gestaltungsparameter Vertriebskonzeption Innovationsmanagement PDF 245afb7ac

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Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition) PDF




by René Helm : Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition)

ISBN : #3824480360 | Date : 2004-05-27

Description :

PDF-919f6 | René Helm beschreibt die vertrieblichen Aufgaben und Anforderungen, die Vertriebsorganisation, den Vertriebsprozess sowie die Vertriebswege im Systemgütergeschäft und erarbeitet theoretisch fundiert Gestaltungsparameter für eine Vertriebskonzeption im Systemgütergeschäft, die als Grundlage zur Vertriebsoptimierung dienen können und damit die Überlebenschancen von Systemanbietern am Markt e… Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition)


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[Pub.06OYQ] Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition) PDF | by René Helm


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: Legends in Marketing: Yoram ′Jerry′ Wind

ISBN : #813211003X | Date : 2014-03-15

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PDF-73e14 | The Legends in Marketing series captures the essence of the most important contributions made in the field of Marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.  The series comprises various sets, each focusing on the multiple way… Legends in Marketing: Yoram ′Jerry′ Wind


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New Service Development Memorable Experiences PDF Bc202a000

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by James A. Fitzsimmons : New Service Development: Creating Memorable Experiences

ISBN : #076191742X | Date : 1999-11-12

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PDF-2ea5c | This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues t… New Service Development: Creating Memorable Experiences


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Business Workplace Discovering Enterprise Portals PDF F689d820e

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by PricewaterhouseCoopers LLP : The E-Business Workplace: Discovering the Power of Enterprise Portals

ISBN : #0471418307 | Date : 2001-03-07

Description :

PDF-de189 | Make The E-Business Workplace Work For You From the consultants at PricewaterhouseCoopers and SAP come the keys to understanding and taking advantage of the most exciting development in the world of business technology-the e-business workplace. Written in language that is accessible to all executives and managers, in any company and industry-not just to information technology professionals-the au… The E-Business Workplace: Discovering the Power of Enterprise Portals


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Corporations’ Use of the Internet in Developing Countries (Discussion Paper (International Finance Corporation)) (Paperback) PDF




by John A. Daly : Corporations’ Use of the Internet in Developing Countries (Discussion Paper (International Finance Corporation)) (Paperback)

ISBN : #0821342568 | Date : 1998-07-20

Description :

PDF-68b32 | This study uses a survey technique to explore corporate Internet use in developing countries. The survey includes both manufacturing and financial companies and provides an interesting picture of how firms in the developing world are beginning to utilize this new technology in ways broadly similar to companies in more industrialized countries…. Corporations’ Use of the Internet in Developing Countries (Discussion Paper (International Finance Corporation)) (Paperback)


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[Pub.76EkT] Corporations’ Use of the Internet in Developing Countries (Discussion Paper (International Finance Corporation)) (Paperback) PDF | by John A. Daly


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by James Canton : Future Smart: Managing the Game-Changing Trends That Will Transform Your World

ISBN : #0306824418 | Date : 2016-03-01

Description :

PDF-8c99a | Game-changing trends are coming in business, technology, workforce, economy, security, and environment. Climate change, energy demand, and population growth will redefine global risk and power. Exponential new technologies will emerge in digital money, mobile commerce, and big data. An explosive new middle class of over one billion consumers will enter the marketplace. Every nation, job, business,… Future Smart: Managing the Game-Changing Trends That Will Transform Your World


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[Pub.89YPF] Future Smart: Managing the Game-Changing Trends That Will Transform Your World PDF | by James Canton


Future Smart: Managing the Game-Changing Trends That Will Transform Your World by by James Canton

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by J. Darroch : Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs

ISBN : #1137358165 | Date : 2014-07-02

Description :

PDF-225de | This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers…. Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs


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by A. Coskun Samli : International Consumer Behavior: Its Impact on Marketing Strategy Development

ISBN : #089930883X | Date : 1995-03-21

Description :

PDF-50674 | Samli sets a foundation for analyzing the impact of culture on behavior and how this impact may vary in different cultures. By understanding consumer behavior patterns in different world markets, international marketers can serve the special needs of international consumers. Cultures can be grouped and their impact on the consumer behavior can be detected. Understanding consumer behavior in differ… International Consumer Behavior: Its Impact on Marketing Strategy Development


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